Special Events

Don't Delay Donate

  • What is Don't Delay Donate

    Don't Delay, Donate is a series of events created by you to draw attention to the urgent crisis is East Africa.

    It revolves around you delaying something special in your life, your local group or your place of work.  and sharing it or having people donate.


    If you need any assistance with creating a Don't Delay Event you can contact us @

    DEC Supporter Care Team
    Tel: 0207 387 0200
    E-mail: support@dec.org.uk

  • The Big Idea

    Millions of people in East Africa are on the brink of starvation and need aid urgently. The biggest killer is delay.​


    To demonstrate this in a disruptive and engaging way, we’re bringing our tagline ‘Don’t Delay. Donate.’ to life. Here in the UK, we’re used to our lives running relatively smoothly and often find even the most minor of delays annoying. We’re hoping to tap into this emotion – compelling people to empathise with those who really cannot wait, and ultimately donate.​


    We’d like to do this by ‘delaying’ the start of events, meetings, conferences, school assemblies, religious gatherings, shows, sports fixtures and journeys, as well as at the beginning of online content, movies, TV programmes, radio broadcasts or even traditional print. 

    During these ‘delays’, we’d like audiences to consider the plight of the many people of East Africa suffering from severe hunger at that very moment and donate to the DEC so our vital work can begin. 

  • How you can get involved

    We are looking to you to help spread the message and amplify the appeal, bringing our idea to life in any way you choose.​


    You can help by driving people to find out more about the crisis on our website, or donate through any of the mechanisms below. For context, see what amounts donated can provide for those who most need it.​

    • £25 could provide a month’s supply of life–saving peanut paste to a malnourished child.​
    • £60 could provide clean drinking water for two families for a month.​
    • £100 could provide supplies to a clinic treating severely malnourished children for a week.​


    In general, our preferred donation mechanisms in priority order are:​

    1) Web: www.dec.org.uk​

    2) Phone: 0370 60 60 610​

    3) Text to give / SMS Text DONATE to 70000 to give £5

  • Why is this important

    Hunger on a massive scale is looming across East Africa. If we don’t act now, it will get much worse.​

    Drought and conflict have left 16 million people on the brink of starvation and in urgent need of food, water and medical treatment. People are already dying in South Sudan and Somalia. In Kenya, the government has declared a national emergency and Ethiopia is battling a new wave of drought, following the strongest El Nino on record. Women, children and older people are suffering the most; more than 800,000 children under five are severely malnourished. Without immediate treatment, they are at risk of starving to death. ​

    DEC member charities are already delivering life–saving assistance in all affected countries. But, they need more money, and importantly, advocacy to help reduce the scale and severity of the crisis. After the 2011 Somalia famine – when funding was too slow to catch up – the international community aid “never again”. We can’t afford to not do everything we can. Don’t delay. Donate.

  • Creative Inspiration

    Self–organised events.

    This very simple mechanism works for any public gathering large or small. Anyone can join in simply by speaking up about the campaign at the start of any event.​



    Company meetings and conferences – from an all–company weekly meeting to a keynote speech by the CEO at a conference, the beginning of these events starts with an appeal to donate.​


    School assemblies – the head begins the school assembly by explaining to pupils about the East Africa Crisis Appeal and fund raising ideas for the school.​



    Scouts & Guides – meetings begin with thoughts for East Africa.​


    Sports clubs – matches and meetings are ‘delayed’.


    Let a celebrity talk about the importance of ‘Don’t Delay’ with the videos below :

  • Suggested Social Posts



    XX can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    XX can wait. People in East Africa can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    XX can wait. Children in East Africa can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend




    Coffee can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    Spoiling mum can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    Football can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    Housework can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    My date can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    Work can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    My train can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

    My kids can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

Walk the World Events

  • What is Walk the World

    What is it?

    ‘Walk the World’ is a sponsored 10 kilometre ‘fun walk’ where teams of students walk a special route and complete fun challenges (riddles, games, activities) along the way to raise money for the Disasters Emergency Committee’s Appeals. Students encourage friends and family to sponsor their walk and the donations are pooled in an easy to manage way.

    The ultimate goal is to walk the circumference of the earth which means we need four thousand people to take part – we want you to be an important part of this. 

    The walking route and activities are customisable to your local area, and involves games, riddles and positive interaction with the public. The activities encourage young people to actively learn about our Emergency Crisis Appeals, and understand how international aid relates to them.

    Teams of 10 - 15 students complete the walk in friendly competition with other teams so you can locally declare the winning team based on how many points they earned during the walk (winning is not based on fundraising). The whole project should run for approximately 4 hours, including lunch.

    Why do it?

    Aside from taking initiative and having fun as a team, this project empowers students to learn about moral choices (towards becoming a global citizen). Your students have the opportunity to meet professional aid workers during the project who are from some of the thirteen major UK charities that we work with. They can run short interactive workshops, talk about their experiences and give your students an understanding of why charitable acts are valuable.

    Walk the World is also an opportunity for your students to take on new responsibilities and leadership roles. You can delegate some (or all) of the creative and logistical tasks involved with setting up Walk the World at your school to students. No matter what level your students are involved at, they can all include Walk the World as a volunteering activity on their CVs when they graduate.

  • Getting started

    Step 1.

    • We understand that for schools time is a precious commodity. Before going any further check your calendar to make sure that you have the time not only to run the event itself but also for the necessary preparation work.
    • Register you interest on our School Contact Form. We will reply to confirm that we’ve received your information. [ADD LINK]

    Step 2.

    • Decide who will be responsible. You will need a project leader, who will also be the DEC's point of contact, but while you are discussing the project with colleagues or waiting to be contacted by DEC, you can open up the project responsibilities to other staff and students. You may have teaching assistants or a senior student body that would thrive on managing both the creative and practical aspects of Walk the World for Yemen.
    • Let's meet. A DEC staff member will be delighted to visit you during business hours for an informal meeting with your staff to discuss how Walk the World can work for your school. We can also give a presentation on Walk the World and our Yemen Crisis Appeal in one of your assemblies to educate and motivate your students.

    Step 3.

    • Customise your Walk the World. When your students and colleagues understand the project and are committed to making it happen in your school – it's time to customise your exciting resources!
    • We will provide you with a suite of guides, templates and workshop outlines to guide you through the process of making key resources such as the map and the team pack. This will include useful guides of how to run your Walk the World project on the day of the walk.
    • Don't have the time to do it all yourself? Customising resources, organising staff and students, preparing the team packs... responsibilities such as these can be an exciting opportunity for responsible students and teachers assistants to learn and thrive.
  • Example Map

    You will need to create a custom map for the area that your school is in. This will need to include points of interest where the participating students wills stop to perform various fun tasks and challenges. The map below shows an example route to which a variety of locations have been added.

  • (FAQs) What will it cost us as a school?

    This project requires a time commitment from someone willing to be the central point of contact with the DEC (the School Coordinator), and the person/s who coordinate your staff and students. There is also a moderate amount of printing involved with preparing the resources for the day of the walk and the option of using decorative items such as balloons. If you were to do all the printing and decoration for a group of 50 student participants, the cost of all related materials would be approximately £30.00.

  • (FAQs) How much of the students' time will it take?

    The time which this project will take out of your student's academic calendar is low impact. A typical Walk the World project takes five and half hours and should start before lunch time. The process of students preparing themselves and departing in groups requires an hour, and walking 10 kilometres takes up to four hours for teenagers to complete. The announcement of winners and wrap-up should last for thirty minutes.

  • (FAQs) How do we register our interest?


    Register you interest by emailing us at support@dec.org.uk. We will reply to confirm that we’ve received your information. Please be aware that initially we are launching this as a pilot project and may not be able to accommodate everyone who wants to take part. If your application is not successful this time we will keep you on record as being interested and will contact you when the project is launched on a larger scale.

    For successful applicants a member of DEC staff will be in contact to discuss Walk the World with you and agree a date to visit your school and meet you.

See all 13 articles