Don't Delay Donate

  • What is Don't Delay Donate

    Don't Delay, Donate is a series of events created by you to draw attention to the urgent crisis is East Africa.

    It revolves around you delaying something special in your life, your local group or your place of work.  and sharing it or having people donate.

     

    If you need any assistance with creating a Don't Delay Event you can contact us @

    DEC Supporter Care Team
    Tel: 0207 387 0200
    E-mail: support@dec.org.uk

  • The Big Idea

    Millions of people in East Africa are on the brink of starvation and need aid urgently. The biggest killer is delay.​

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    To demonstrate this in a disruptive and engaging way, we’re bringing our tagline ‘Don’t Delay. Donate.’ to life. Here in the UK, we’re used to our lives running relatively smoothly and often find even the most minor of delays annoying. We’re hoping to tap into this emotion – compelling people to empathise with those who really cannot wait, and ultimately donate.​

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    We’d like to do this by ‘delaying’ the start of events, meetings, conferences, school assemblies, religious gatherings, shows, sports fixtures and journeys, as well as at the beginning of online content, movies, TV programmes, radio broadcasts or even traditional print. 

    During these ‘delays’, we’d like audiences to consider the plight of the many people of East Africa suffering from severe hunger at that very moment and donate to the DEC so our vital work can begin. 

  • How you can get involved

    We are looking to you to help spread the message and amplify the appeal, bringing our idea to life in any way you choose.​

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    You can help by driving people to find out more about the crisis on our website, or donate through any of the mechanisms below. For context, see what amounts donated can provide for those who most need it.​

    • £25 could provide a month’s supply of life–saving peanut paste to a malnourished child.​
    • £60 could provide clean drinking water for two families for a month.​
    • £100 could provide supplies to a clinic treating severely malnourished children for a week.​

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    In general, our preferred donation mechanisms in priority order are:​

    1) Web: www.dec.org.uk​

    2) Phone: 0370 60 60 610​

    3) Text to give / SMS Text DONATE to 70000 to give £5

  • Why is this important

    Hunger on a massive scale is looming across East Africa. If we don’t act now, it will get much worse.​

    Drought and conflict have left 16 million people on the brink of starvation and in urgent need of food, water and medical treatment. People are already dying in South Sudan and Somalia. In Kenya, the government has declared a national emergency and Ethiopia is battling a new wave of drought, following the strongest El Nino on record. Women, children and older people are suffering the most; more than 800,000 children under five are severely malnourished. Without immediate treatment, they are at risk of starving to death. ​

    DEC member charities are already delivering life–saving assistance in all affected countries. But, they need more money, and importantly, advocacy to help reduce the scale and severity of the crisis. After the 2011 Somalia famine – when funding was too slow to catch up – the international community aid “never again”. We can’t afford to not do everything we can. Don’t delay. Donate.

  • Creative Inspiration

    Self–organised events.

    This very simple mechanism works for any public gathering large or small. Anyone can join in simply by speaking up about the campaign at the start of any event.​

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    E.g.​

    Company meetings and conferences – from an all–company weekly meeting to a keynote speech by the CEO at a conference, the beginning of these events starts with an appeal to donate.​

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    School assemblies – the head begins the school assembly by explaining to pupils about the East Africa Crisis Appeal and fund raising ideas for the school.​

     

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    Scouts & Guides – meetings begin with thoughts for East Africa.​

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    Sports clubs – matches and meetings are ‘delayed’.

     

    Let a celebrity talk about the importance of ‘Don’t Delay’ with the videos below :

  • Suggested Social Posts

    Twitter:

     

    XX can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    XX can wait. People in East Africa can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    XX can wait. Children in East Africa can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    Examples:

     

    Coffee can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    Spoiling mum can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    Football can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    Housework can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    My date can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    Work can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend

     

    My train can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend


    My kids can wait. The East Africa crisis can’t. Don’t Delay, Donate. Give £5: text DEC to 70000. #FightingFamine Join me, @friend