Promoting your Event
I want to contact my local press about my event
If you write a press release about your event, the best approach is to explain what you are doing while keeping it clear, simple and concise.
A few golden rules:
- Try to tell your story concisely, if possible in the first paragraph or introduction.
- Answer all important questions – why, who, what, when, where and how.
- Keep it short! Try to aim for 20-30 words per paragraph and do not use more than 2 pages.
- Write in third person
- Include quotes from one or two of the people involved
- Get the details of everyone involved including full name, age and area people are from.
- Include your own contact details
How can I promote my event?
There are loads of ways to share your event with friends, family and colleagues to get them donating. Here's some ideas...
Online and Social Media
https://twitter.com/decappeal and use @decappeal on your tweets
Using social media is one of the best ways to share your fundraising event with as many people as possible and linking to your fundraising page makes it easy for people to donate. Here's a few hints and tips:
Share on as many social media platforms as you can
Once you have set up your fundraising page share links to it as well as photos, videos and links to DEC pages on as many social media platforms as possible to reach all your friends and family. Use @decappeal and #dec on your tweets.
Write a Blog
Write a blog and update it regularly letting people know how your preparations are going, how your event or challenge goes, how much you have raised and to say thank you for all your supporters' donations.
Email those who aren't on social media
As well as sharing on social media, send emails with links and photos to reach all those who don’t use social media.
Share at school or work
Post links on workplace message boards or an article in your school/company newsletters to let everyone know what you are doing and encourage them to support you and donate. If your employer has a charitable giving page see if you can link to that.
Keep everyone updated
Keeping people updated makes sure that they stay interested and keep donating
- Post new photos and videos as often as you can
- Share your running total and include cash raised offline so everyone can see how well you are doing
- Share stories and anecdotes about your preparation
- Post personalised thank you messages to show your appreciation for donations
- Once it’s all over let everyone know how much you raised and how successful your event was
Other ways to promote your event
Posters, Flyers and Noticeboards in the local community
Make some posters and/or flyers to publicise your event and distribute them at your workplace, school, community centre or place of worship. You could also try distributing flyers or putting a message on a community noticeboard in a local cafe, shop or supermarket.
Local Newspaper or Radio
Contact your local newspaper or radio station and tell them about your event. Let them know why and what you are doing and see if they can help you to promote your event.
How to write a good fundraising story
Everyone has different reasons for fundraising and different ways of doing it. Writing and sharing your story to let people know what you are doing and why will make people feel more connected with the cause and donate more. Here are a few suggestions to help you write a great story...
Why the DEC?
Let people know why the DEC is raising money, who their donation will help and why raising funds is so urgent. Explain why the cause is important to you. Include links to the DEC website and social media pages so people can see the important work they can help to fund.
What are you doing?
Include an explanation of exactly what your challenge or event will involve and what you will need to do to succeed. Explain why you have chosen to fundraise in this way and try to include your motivations and inspirations if you can.
What does their support mean?
Let everyone know what their support will mean to you personally. Tell them how much their encouragement will mean and how important it is to you that they are involved. Take the opportunity to thank your supporters in advance and make them feel appreciated.
Where can I find social media resources for promoting the appeal?
You can use promotional banners from the following dropbox account for use in websites etc.
https://www.dropbox.com/sh/6lhsb2kagzfcyu6/AABFMcQZFHS-OJVftz8MeqSMa?dl=0. Please be aware this may not be up to date immediately after a new appeal is launched.
You can also link to our various social media pages for up to date information and news about appeals.
https://twitter.com/decappeal and use @decappeal on your tweets
Do you have any posters etc. for promoting the appeal?
We have a dropbox toolkit which contains printable posters and strips for sticking onto collection buckets. Please be aware that this may not be up to date in the early stages of an appeal.
Can I put a link on my website to direct people to yours?
You can provide a link to the DEC on your website, as long as there is nothing on it which indicates that the DEC endorses your website or anything contained in it.
Can you promote or share our event on Facebook/Twitter etc.?
The DEC has a general policy of not actively promoting fundraisers before the event, however we would be very keen to receive photos and videos which we could use on our interactive social websites once your event is over.
If you set a fundraising page on Facebook raising money for the DEC it will automatically appear on our Facebook page. Just go to our Facebook page (https://www.facebook.com/DisastersEmergencyCommittee) and click Create in the Fundraisers box.
More information about how to use social media to help the DEC’s appeal can be found at http://www.dec.org.uk/spread-the-word and in other articles in this section.
Can you send me some images I can use?
Unfortunately we can't give you any of the images we use in our fundraising. This is because the DEC only owns the copyright to materials such as the DEC logo. We don’t own the copyright to images such as the photographs used in our publicity or the footage used in our television appeals. These images are made by professionals who are not employed by the DEC so the copyright is theirs.
We do have some images that are available for you to use which you can find at http://www.dec.org.uk/spread-the-word.
Can I use the DEC logo in my fundraising?
It’s a great idea to use the DEC logo when fundraising, but there are a few guidelines that we ask you to follow to ensure it’s used properly.
When to use the logo:
- The DEC logo should only be used for fundraising activities
When not to use the logo:
- The DEC logo should not be used for personal gain, any commercial purpose, to advertise or sell any products or services, or to promote a business.
- The DEC logo should not be used on any merchandise to be sold or exchanged as a reward or incentive.
- The DEC logo should not be used to imply that you (or anyone else) represents the Disasters Emergency Committee, or that we endorse any organisation or activities. You should clearly show the relationship with us i.e. “We are fundraising for the DEC”.
- The DEC logo should not be used in any way which could bring the DEC into disrepute.
Please do not change or modify the logo in any way i.e. do not change colours, dismantle it, stretch it, condense it, rotate it or distort it in any way.